Mapping Your Audience is a tool that allows those working within the arts sector to get insights into the audiences in their immediate vicinity. It maps findings from Census 2022 to 129 arts centres, galleries, theatres and other publicly funded venues around the country.

The tool allows you to filter population data for a given area, corresponding to an arts centre, theatre or gallery, by age, gender, ethnicity, disability status, socio-economic status and more.

This way you can learn more about the people living within different drive-times of your venue and understand who potential audiences might be for different programmes and events.

Instructions for use can be found by clicking on the 'About this tool' button in the tool below. 

What can Mapping Your Audience do for you?

In this video, arts consultant Heather Maitland talks through some of the practical applications of the Mapping Your Audience tool and its accompanying Venues Map Booklet.